Meta must pay a fine of 210 million euros (in the case of Facebook) and 180 million euros in the case of Instagram for an established violation of the GDPR. How can we advertise in the future?
On January 4, 2023, the Irish Data Protection Authority (DPC) published a report, in which it announced a €390 million fine against Meta Ireland (Facebook and Instagram). European data protectionists and Meta, meanwhile, continue to argue over appropriate legalities for free socialMedia offerings that effectively rely on advertising. Meanwhile, I’m doing what I always do in that case. Thinking and philosophizing about what this actually means for some industries and whether it’s really the right thing to do.